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EdTech · Exam Prep · Preschool · Schools · Higher Ed

Enrolment is a funnel with a deadline.

We build the machine that fills it before the intake closes. Performance media, local and answer-engine search, and counsellor-side automation for coaching institutes, preschools, schools, universities and online learning platforms — reported on cost per qualified enquiry.

Who We Work With

Six education models, six different funnels.

01

Exam prep & coaching

NEET, JEE, UPSC, CAT and state boards. Demand spikes at results; demo-class attendance is the number that matters.
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02

Preschool & early years

Two funnels through one site: parents inside a small catchment, and franchise partners nationally.
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03

K-12 schools

CBSE, ICSE, IB, day and boarding. Campus visits booked and kept between November and March.
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04

Higher education

Colleges and universities running twenty programme funnels at once, from results day to fee payment.
05

EdTech platforms

D2C courses, apps and B2B2C. Activated trials and payback windows, not raw signups.
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06

Study abroad & skilling

Consultancies, test prep and placement-linked cohorts, planned backwards from each intake.
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The Metric We Report

Cost per qualified enquiry, defined per model.

A qualified enquiry is one that showed up — a demo class, a counselling call, a campus visit, an activated trial. We define it with you on day one and report it on every dashboard after that.

Coaching
Attended a demo class or counselling session
Planned against the result-season spike, with the retargeting pool built months earlier.
Preschool & schools
Centre visit or campus tour attended
Radius and pin-code targeting, one page and one Google profile per centre.
Higher education
Application started before fee payment
Programme-level demand mapping and admit nurture through the fee window.
EdTech
Activated trial, not just a signup
Always-on acquisition judged on payback, cohort retention and paid conversion.
What We Run

A focused growth stack for EdTech & Education.

Performance Marketing

Exam and programme-intent campaigns with budget pacing built around your intake calendar.

SEO + AEO

Fee, result, cut-off and safety questions answered where parents now ask them — Google and AI answer engines alike.

Branch Local Stack

A page, a Google profile and a review SOP per centre, with map-pack rank tracking head office can read.

Counsellor Automation

WhatsApp inside a minute, a 14-day nurture, and a daily call queue ranked by likelihood to enrol.

Enrolment Attribution

Spend traced to batch, branch and counsellor — so budget follows admissions, not form fills.
Symptom & Diagnosis

Find the row that sounds like your last cycle.

The symptom
"Enquiries are up, admissions are flat"
Root cause
Counsellor follow-up collapses after day two and nobody is measuring the drop.
Our treatment
Enrolment Funnel Audit
The symptom
"Leads are cheap but never join"
Root cause
Parents targeted by interest instead of intent, distance and life stage.
Our treatment
Catchment Intent Map
The symptom
"CPL triples during results season"
Root cause
No retargeting pool was built in the cheap months before the spike.
Our treatment
Intake Calendar Model
The symptom
"Parents ask AI before they ask us"
Root cause
No answer-engine content on fees, results, faculty or safety.
Our treatment
AEO Content Cluster
40%

growth in enrolments for an education client

130+

learning centres launched

32%

lower cost per enrolment

FAQ

Questions, answered.

Yes, but the season is won in the four months before it. An engagement that starts the week results are announced buys the most expensive clicks of the year.

Every branch gets its own local page, Google profile, budget line and cost per qualified enquiry, ranked side by side for head office.

Usually it is a qualification and follow-up problem. The audit tells you which, using your own CRM data, before you spend anything more.

Both. The funnel mechanics differ — visits and tours for institutions, activated trials and payback for platforms — so we run them differently.

Tell us which intake you are trying to fill.

We review your ads, search visibility and counsellor follow-up, then send a written diagnosis with the three fixes that move cost per qualified enquiry first.